SOUTH AFRICA, Jan. 18 -- I work with a client who is a business leader in the telecommunications industry in Africa. He insists that his perception of risk when it comes to doing business in Africa is different from most people because he never bases his opinion of any country on a Google search.
For example, if he believes that there are opportunities for business in the Democratic Republic of Congo (DRC), he travels and spends a considerable amount of time there, meets decision-makers, understands their agendas, and conducts extensive on-the-ground, first-hand research before drawing conclusions about the DRC's business environment.
This approach resonates with me because it recognises that the media has the power to create and counter ...