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Why data-driven creative projects fail and 3 steps to ensure success

, April 17 -- However, while benefits of DDC should be obvious to any marketing leader, many South African brands are struggling to get their DDC projects over the line. These are the reasons why and... Read More


Daily Maverick sweeps WAN-IFRA Digital Media Awards Africa 2024 with 4 top honours

, April 17 -- These latest accolades underscore Daily Maverick's commitment to delivering impactful, credible journalism while catering to the ever-evolving needs of its audience. The awards serve as... Read More


The 30/30/30 Project: Why Gen Z is not interested in voting

, April 17 -- The event will take place in Johannesburg at Workshop17 on West Street and will be hosted by partner and futurist at Flux Trends, Bronwyn Williams. Delving deeper into the mindsets driv... Read More


Icasa to allocate Party Election Broadcast (PEB) slots to political parties and independent candidates

, April 17 -- This follows the receipt of a list of all political parties and independent candidates contesting the National and Provincial Elections from the Independent Electoral Commission (IEC) ah... Read More


BBC World Service files urgent appeal to UN over abuse of BBC News Persian journalists

, April 17 -- This is the first time the complaint is addressed to the UN Special Rapporteur on the Promotion and Protection of Human Rights and Fundamental Freedoms while Countering Terrorism. The c... Read More


Dove launches The Code campaign, vowing to reject AI distortion of women's images

, April 17 -- The beauty brand said one in three women feel pressured to alter their appearance because of what they see online even while knowing the images are fake. "Our new campaign, The Code, lo... Read More


West Africa's fashion designers are world leaders when it comes to producing sustainableclothes

, April 17 -- Sustainable fashion means clothes being produced and consumed in ways that are socially responsible. But the conversation about sustainable fashion has centered mainly on the western and... Read More


#OrchidsandOnions: Scientists sail across the seas to satisfy their KFC craving

, April 17 -- That old-school storytelling is not commonplace today, in South Africa or marketing globally. So it's refreshing to see that not only can it still be done, it can be done well. At first... Read More


Era of first-party data dawns as the data cookie crumbles

, April 17 -- First-party data is information that companies collect directly from their customers. This can include purchase history, website behaviour, and loyalty programme participation. While si... Read More


Nat Geo celebrates Earth Day with ourHOME campaign

, April 16 -- For over a century, Disney has created stories that celebrate the wonders of the world we all share. And for more than 136 years, National Geographic has been synonymous with inspiring a... Read More