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Wake-up call for AI makers: They should take the iPad ad's backlash seriously

New Delhi, May 15 -- Apple has made some of the world's most iconic advertisements ever. When the brand's Macintosh computer was launched about four decades ago with its 1984 commercial, whose protago... Read More


Why do some innovative ideas never see the light of day? Status quo bias.

New Delhi, May 1 -- Imagine you discovered an idea that could dramatically solve one of the most significant problems of an industry. What will you do with that idea? Would you shout about it from you... Read More


Advertisements crafted by AI needn't be short of consumer insights

New Delhi, April 18 -- Generative artificial intelligence (GenAI) is promising to take over many a creative function, from generating images and crafting copy to making audio-visual advertisements. Ho... Read More


Daniel Kahneman changed the lives of many

New Delhi, April 3 -- To most, professor Daniel Kahneman (1934-2024) is best known for his path-breaking explorations of how people's decisions deviate from perfect rationality and the Nobel Prize he ... Read More


Machines and models versus humans: Not a no-contest

New Delhi, March 20 -- In 2016, the days from 6 March to 15 March were marked on the calendar for a much anticipated match-up between machine intelligence and human intelligence. AlphaGo, an artificia... Read More