U.S, April 12 -- In an effort to deter verbal abuse directed at its colleagues, South Western Railway has launched a new campaign, stressing kindness. It is directed primarily at customers who wouldn't normally be aggressive, but who might lose their temper when things go wrong on their journey.

Posters across the network remind customers to be kind by inviting them to consider the lasting impact that verbal abuse can have on colleagues.

SWR colleagues can be subjected to a range of abuse, from physical assaults to verbal attacks, including swearing and insults.

These verbal attacks might be considered relatively "low-level" compared to more extreme assaults, but the consequences for colleagues can nonetheless be significant and enduri...