U.S, March 14 -- The MOU was signed by Mrs. Sherin Francis, the Principal Secretary for Tourism, and Captain Sandy Benoiton, the CEO of Air Seychelles.

The partnership aims to enhance visibility and attract more visitors to the archipelago by leveraging joint activities in targeted markets. Under the agreement, both parties will collaborate closely on various marketing initiatives. They will utilize a range of communication channels, including social media platforms, to showcase the unique offerings of Seychelles to potential travelers worldwide.

In a significant move, Air Seychelles has pledged its active participation alongside Tourism Seychelles in key international events, specifically targeting markets crucial to the destination's ...