U.S, March 5 -- At this prestigious event, Saudia will unveil its latest digital initiatives, marking a new era in service excellence driven by cutting-edge artificial intelligence (AI) technologies and integrated connectivity solutions tailored to enhance the travel experience for all guests.

Here, they are offering an interactive experience where attendees can explore a range of digital projects aligned with the goals of Saudi Vision 2030.

Key highlights include the debut of "Travel Companion," an AI-powered virtual assistant designed to streamline booking processes, flight planning, and destination exploration, revolutionizing the travel experience. Saudia takes pride in being the first airline in the MENA region to pioneer this tech...