New Delhi, March 31 -- Social media medical forwards are quite often advertorial in the garb of being educative

Social media is perhaps the most powerful communication tool of recent times. It empowers using a way that few others ever have. Given its all-pervasive presence, affordability (all it needs is a smart device with an internet connection) and the speed with which one can disseminate information, it has a rapid and profound impact on opinions about almost anything under the sun.

In medicine too, social media has a huge impact. Large bits of information are shared across the big six platforms of social media. This information is either educative or advertorial but is often advertorial in the garb of being educative. For an innoce...