India, Feb. 3 -- Summer was simmering, temperatures were rising in Delhi, and the beer-guzzling husband and wife duo, and their college-going children fed on junk food, were looking forward to their first overseas trip 'together.' Meanwhile, a message flashed on the pretentious mobile of the husband.

"Eureka," he screamed, "Leave sanctioned."

"Trip to Chiang Mai will now be a reality," screamed the children and wife. The husband had clambered up the corporate ladder with a bloated ego, riding roughshod over his colleagues; however, at the cost of his deteriorating health condition. This is a familiar tale of several upper-middle-class families and the ones who mimic them as they crave to keep up with the Joneses.

The prana levels of su...