New Delhi, April 19 -- The Bharatiya Janata Party (BJP) Delhi unit banks on the developmental work performed by Prime Minister Narendra Modi in the national Capital, while exposing the Opposition by reaching to the ground level and talking to the public as a part of their social media strategy ahead of the highly anticipated Lok Sabha elections 2024.
The mastermind behind the strategy Dr Rohit Upadhyay shared that the social media team is focusing on the ground realities. What makes the campaign reach a larger audience and connect to the public, according to him, is that the people engaged in the work are unlike others where one sits behind the curtain and operates a computer.
Instead, he said, "The social media of the BJP is of the worke...