Gurgaon, April 23 -- Lava is embarking on an exciting new venture into the realm of smart wearables with the introduction of Prowatch by Lava, marking the brand's foray into this burgeoning category. Anticipation is building as the company tantalizingly teases the imminent release of its inaugural smartwatch, scheduled to debut on April 23rd, 2024.

Drawing attention to the latest insights gleaned from the CMR survey report, Lava underscores a pressing concern pervading the smart wearables market: a staggering 72% of users expressing dissatisfaction. This discontent is predominantly attributed to the utilization of subpar chipsets and materials, which have culminated in underwhelming user experiences.

At the core of Lava's mission lies a...