India, April 23 -- With Swakalpa's help, Rajesh launched Oh! Chill, which secured FSSAI registration, crafted winning business strategies, and established a brand identity that resonated with customers

"I envision making Oh! Chill the most popular Odia fruit drink brand loved by India," says Rajesh with his eyes shining with determination and purpose.

Rajesh wasn't a typical cubicle dweller. Sure, his Bengaluru tech job was comfortable, but his heart ached for his Odia roots. He dreamt of returning home, not just for himself, but to create opportunities for his community members. So, with determination in his heart, he traded spreadsheets for a shot at his passion: launching a delicious Odia fruit drink brand called Oh! Chill.

But the ...