India, April 4 -- Beyond all criteria, it is the price that has always dominated consumer choice. This stands true for plant-based food as well. Making plant-based ingredients taste and behave like meat has never been easy, and it is even harder to do it affordably.TATA's Simply Better plant-based burger patty retails at Rs 750/500 gm, compared to Godrej Yummiez Chicken Burger Patty which is priced at Rs 320/500 gm. If plant-based meats had price parity with animal-derived products, they would stand a far better chance of survival. And if they were the cheaper option, this would surely be their time to shine. But we are still at a point where plant-based products are considerably more expensive than meat equivalents, especially branded on...