India, April 4 -- While consumers might not trust on-pack health claims, it would appear that they are still important when it comes to driving purchase decisions. Survey data from the Institute of Grocery Distribution (IGD), United Kingdom suggests consumers use health claims as a "shortcut" to finding healthier products with "almost as many" consumers reporting that they look at health claims as those that examine nutritional labels. No wonder, the health claim associated with the food product has much role to play in influencing sales. Counting on this, food and beverage leader Danone North America seems to be recently making some moves in this direction.

On March 1, in response to a petition submitted by Danone North America, the US ...