India, March 28 -- It is specially crafted to appeal to new, younger consumers, reflecting Britannia Winkin' Cow's strategic initiative to attract a broader demographic with its innovative offerings

Winkin' Cow, a milkshake brand under the umbrella of Britannia, announces a collaboration with Britannia Bourbon, marking a significant milestone in both brands' legacies. The introduction of the Bourbon thick shakes signifies one of the first-ever category crossovers within Britannia, merging the classic flavour of Britannia Bourbon with Winkin' Cow's creamy richness to offer consumers an irresistible experience that breaks conventional boundaries.

Winkin' Cow, known for its unwavering commitment to innovation and quality, has continuously ...