KUALA LUMPUR, March 31 -- The popularity of Chinese-style beef noodles, especially those served with la mian or "mee tarik" in the Klang Valley, has seen a sharp uptick in recent years; as such, it's no surprise to see yet another new player enter the scene.

Towards the end of 2023, ChenJiuru Beef Noodles opened on Jalan Imbi, touting a generations-long connection to the dish.

The restaurant is named after Chen Jiuru, the sixth-generation descendant of Chen Weijing, a Qing dynasty scholar from Bo'ai county, Henan who is purported to have codified the earliest recorded recipe for beef noodles.

Varying accounts of the provenance of Lanzhou beef noodles exist.

Still, there are intersecting mentions of Ma Liuqi, a native of Lanzhou who wa...