PUTRAJAYA, March 15 -- In a Ramadan bazaar in the Presint 14 neighbourhood here which borders Kajang, a queue could be seen forming in front of a humble murtabak stall.

Its draw? The stall was selling its chicken murtabak for merely RM5 compared to the average price of RM6 or 7 - as part of Putrajaya's Menu Rahmah initiative aimed at being kinder to consumers' wallets.

"The cost of ingredients is high. Of course. But I think that if I sell it at a cheaper price, the profit is less, but lots of people will buy from me, what's wrong with that?

"It's also a form of charity in the fasting month of Ramadan. It's my way of sharing my 'rezeki'," said its owner, Kamarul Hisham, 40, using the Malay word meaning "livelihood".

Kamarul said he ha...