Giving a second life to fashion's deadstocks
PARIS, April 20 -- At the Nona Source showroom in northern Paris, designers pick through luxurious textiles with ornate names: curly alpaca, geometrical macrame guipure, silk diamond cloque Jacquard.
What makes them really exotic, however, is that they all come from "deadstocks" - the leftovers designers discard when they have finished with a roll of fabric.
Until recently, it was common for deadstocks - like unsold clothes - to be burned or buried. At best, they gathered dust in storerooms.
Ever conscious of its image, luxury giant LVMH set up Nona Source three years ago, selling deadstocks at a sizeable discount to up-and-coming designers.
"I realised there were what we call 'sleeping beauties' in the depots, magnificent fabrics tha...
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