Hong Kong, April 9 -- One might be cautious of an invite to the basement of a factory unit in Okhla, but when it comes from the house of 11.11 / eleven chances are to be taken. The pret label of CellDSGN headed by Mia Morikawa and Shani Himanshu has now opened doors to a concept store called Basement in Okhla Phase 1, Delhi which is quite literally in the basement of their workshop unit.

The space comes into the picture after the closing of their flagship store in Hauz Khas Village, a marque location that introduced the Indian consumer to the concept of sustainable fashion. The Okhla location, previously reserved for sample sales, is in some ways a farm-to-table set-up with the workshops for dyeing, processing and weaving set up above an...