New Delhi, May 6 -- Agritech startup Superplum, which sells premium fresh fruits directly from farms across India, has raised USD 15 million in a Series A funding round.

The investment was led by Erik Ragatz, the incoming chairman of Superplum and former partner at the private equity firm Hellman & Friedman.

Founded in 2019, Superplum has built a vertically integrated supply chain using proprietary technology and cold chain infrastructure to bring high-quality produce like mangoes, litchis, apples, grapes, cherries and plums from farms to consumers.

The new funding will allow the company to further build out this infrastructure and transform fruit supply chains across India.

Superplum is a hugely disruptive player in existing p...