India, April 25 -- Reliance-backed streaming platform JioCinema has unveiled new subscription offering, JioCinema Premium, to take on Netflix, Amazon Prime Video, apart from domestic rivals in the OTT space.

The new plan starts at INR 29 a month.

The platform has cut the prices of its premium content, including hollywood movies and tv shows. To be sure, the price has slashed the price by

price by two-thirds, as the earlier subscription priced these offerings at INR 99 a month, or INR 999 a year, for streaming on up to four devices simultaneously. Now, the yearly plan cease to exit on the platform.

However, the premium plans were not ad-free earlier. Now, JioCinema will offer ad-free experience as well as offline viewing options.

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