India, May 6 -- Eyewear brand QUE has roped in cricketer Shikhar Dhawan as an investor.

In addition, Dhawan will also endorse the brand.

Cofounded by Shashank Saurabh, Abhishek Deep and Kumar Vagish, QUE is gearing up for its launch with an aim to capture the market with its product portfolio, it said in a statement.

The startup said in a statement that Dhawan's association with the brand will play a pivotal role by enabling it to launch strongly, amplifying marketing efforts and enhancing product offerings.

"As someone who values both fashion and functionality, I believe QUE's innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and c...