India, May 7 -- D2C luggage and travel accessories startup ICON has announced a $1.2 Mn (approx INR 10 Cr) seed funding led by DSG Consumer Partners with participation from a clutch of angel investors.

The startup said that the funding will be used for adding to the product line, expanding its team, and strengthening its distribution network.

Founded in 2023 by Mohammad Patel, Poojan Shah, Fazal Lakhani, and Aakash Mehta, ICON is an internet-first D2C brand, and caters to the mass premium segment in the luggage and travel accessories category through its product portfolio of hard luggage, backpacks, and handbags.

Commenting on the ecosystem and its growth potential, cofounder and CEO Patel said, "An increase in consumer expenditure on ...