New Delhi, Jan. 4 -- Operators of e-commerce marketplaces can no longer be involved with sellers directly or indirectly, and cannot influence prices or offer their services discriminatingly

The government has tightened the norms for conducting e-commerce business in India, and the 'clarified' policy will come into effect from 1 February 2019. According to the policy (Press Note No. 2 - 2018 Series) entities related to e-commerce platforms are barred from selling on that site, and there's a limit on how much one vendor can sell on a particular portal. The policy also prohibits e-commerce platforms from giving any preferential treatment to any supplier. What this effectively means is that online retailers such as Flipkart and Amazon cannot s...