India, Jan. 18 -- Cooper Tire & Rubber Co. Europe Ltd., a subsidiary of Cooper Tire & Rubber Co. (CTB) said Friday it will move forward with a previously announced proposal to cease light vehicle tire production at its Melksham, England facility. The plan is geared to help Cooper Tire Europe enhance its competitiveness in the global tire industry.

Cooper Tire has concluded the collective consultation process with employee representatives at the facility, which began in October 2018. It is expected that light vehicle tire production will be phased out over a period of about 10 months at the site, with an estimated 300 roles eliminated.

Instead, Cooper Tire Europe will obtain light vehicle tires to meet customer needs from other sites withi...