Manila, Jan. 17 -- Iloilo's Dinagyang Festival serves as the main driver of any activity in this city, benefitting not just tourism but also ancillary services.
Maria Victoria Lara, executive director of the Iloilo Business Club (IBC), said in an interview Thursday that one of the reasons why there are investments in hotels and more business establishments coming in is the Dinagyang Festival.
"The festival has translated into economic benefits. Unique at that, the festival is not just about the parade. It's about food, arts, performances, sports. It is multi-faceted. It's a poster event of Ilonggos," she said.
Lara said it might be a good material to study how much the festival generates revenue for the city, but looking at the kiosks al...