Hong Kong, Jan. 2 -- Malaysia Airlines Berhad, has announced the carrier's head of strategy and network, Phillip See, will take up the position of CEO of LCC, Firefly, on January 1, reporting directly to MAB group CEO, Izham Ismail.

See joined the airline from consultancy, McKinsey and Company, as the airline commenced its restructuring after the calamitous losses of two airliners and all passengers onboard in 2014. He also served in the turnaround office of the carrier in 2004 before it briefly returned to profit under the leadership of Idris Jala, now the CEO of his own global management consultancy.

On October 1, Hasman Hilmi Sallahuddin, who has held several positions at the sovereign wealth fund supporting MAB's restructuring, was ap...