India, Jan. 2 -- Danmark based Orkla Foods has entered into an agreement to purchase 90 per cent of the shares in Easyfood A/S, a Danish producer of bread-based convenience products for the out-of-home channel.

Carsten Hanel, CEO of Orkla Foods Danmark said, "Easyfood is well positioned in a growing market for convenience products. Orkla holds a strong position in the Danish grocery sector, in a wide range of food categories. Through our acquisition of Easyfoood, we are strengthening our position in the out-of-home market and in channels with higher growth than traditional grocery stores."

Flemming Paasch, CEO of Easyfood said, "Orkla is the Nordic region's leading branded consumer goods company and will provide valuable expertise and s...