Bengaluru, Jan. 18 -- Tata Consultancy Services Ltd (TCS) said it won't engage in a price war although some of its rivals have offered discounts to win new business. "We are seeing in the market some of them are dropping prices," chief operating officer N. Ganapathy Subramaniam said without naming the companies that are resorting to discounts to boost revenue growth. "We are not worried about the pricing play of our competition because we have always maintained you cannot compromise margins to funnel growth." Examples abound in the world of business of how retaliatory price slashing results in a precipitous drop in industry profitability. With TCS's December quarter operating income of $1.35 billion almost double that of its nearest local r...