India, Jan. 18 -- Tech giant Microsoft Thursday batted for cross-border data flows but asserted that the same needs to be protected through suitable international measures and standards both legal and technical.

Microsoft India Group Head and Assistant General Counsel Corporate, External and Legal Affairs Keshav Dhakad said India's IT sector companies, tech startups and developers may need access to data not just within the country but also beyond geopolitical borders to build robust solutions and algorithms - predicating the need for a regime that supports cross-border data flows.

"At the same time, it is important to protect these flows through appropriate international measures and standards both legal and technical," he pointed out. ...