India, Jan. 14 -- Eighty-two percent of Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don't, according to new research from Accenture.

The fourteenth annual Accenture Strategy Global Consumer Pulse Research - 'From Me to We: The Rise of the Purpose-led Brand' - surveyed nearly 30,000 consumers from around the world, including 660 Indian consumers, to gauge their expectations of brands and companies today. The study found that companies that stand for something bigger than what they sell, communicate their purpose and demonstrate commitment, are more likely to attract consumers and influence purchasing decisions ...