SOUTH AFRICA, Jan. 18 -- With traditional mass media advertising so expensive these days some clever marketers are finding ways of vastly increasing their impact and reach.
What they do is create a TV commercial that they know is bound to offend someone and then they pay only for one or two spots.
Sure as nuts, with the level of intolerance at an all time high in South Africa somebody will complain to the advertising regulators who will immediately ban the ad for fear that it will offend the sensitivities of millions of consumers.
Such as that Chicken Licken commercial that involved a reverse-colonialism theme and in spite of showing the colonised beating the colonisers at their own game, was banned.
The complainant and the advertising...