India, March 21 -- German auto giant BMW has launched a new variant of its electric SUV iX in India today (March 21). The new variant of the iX equipped with xDrive50 technology is priced at Rs.1.39 crore (ex-showroom). The electric SUV has been introduced as a completely built unit (CBU). Bookings are open through authorised BMW dealerships or the official online platform of the carmaker. The BMW iX electric SUV rivals the likes of Audi e-Tron, Mercedes-Benz EQC and Porsche Taycan in the expanding luxury electric car market in India.

The iX electric SUV, which is the first EV that BMW launched back in 2021, will now have two variants to pick from. While the xDrive50 variant sits on top of the family, BMW also offers the xDrive40 version...