Sri Lanka, May 7 -- Sri Lanka Cricket (SLC) has announced the appointment of Amul, a leading Indian milk producer with international presence, as the 'Official Sponsor' of the Sri Lanka Men's Team for the duration of the ICC Men's T20 World Cup 2024.

Ashley De Silva, CEO of Sri Lanka Cricket, expressed enthusiasm about the partnership, stating, "Amul's partnership with Sri Lanka Cricket is an excellent move, as associating with an international sports brand is definitely going to help the firm gain market growth and further enhance its brand visibility among the international audience."

Jayen Mehta, Managing Director of Amul, echoed this sentiment, highlighting Amul's commitment to dairy development and its pride in associating with Sri...