Mumbai, Feb. 9 -- In a move that sent shockwaves through the fashion and entertainment industries, Adidas officially announced its decision to sever its nearly decade-long partnership with Kanye West, now known as Ye, on October 25. This decision came after a series of controversial statements by West, sparking a significant backlash and calls for accountability from Jewish rights groups. "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately," Adidas stated, marking the end of an era that blended music, fashion, and provocative social commentary.

Adidas's relationship with Kanye West had been under scrutiny even before the artist's recent outbursts. However, it was his explicit anti...