India, May 6 -- Even after the end of the COVID-19 pandemic and the downturn witnessed in the e-commerce industry across numerous countries globally, India's e-commerce sector has managed to stay afloat and is in fact, still booming. India's retail sector is on the brink of transformative growth, with projections indicating a substantial leap to $2 trillion within the next decade, showcasing a significant surge from the $820 billion valuation recorded in 2023. This transformation has been driven by factors such as economic growth, urbanization, changing consumer preferences, technological advancements, and government policies.

Before its economic liberalization in the early 1990s, India's retail landscape was predominantly characterized ...