Empowering Users: Embracing Product-Centric Strategies in SaaS
India, May 7 -- We're living in a digital age that's ripe for hands-on experiences. With the ease of access to the internet and digital devices, consumers are prioritizing experiencing a product before purchasing and hungering for immediate gratification such that they abandon those that do not supply them. But what does all this mean? Now more than ever, it is vital that SaaS companies prioritize developing intuitive customer experiences that convince users of their value. A 2022 study by Considered Content found that more than half (53%) of buyers prefer to buy without interacting with sales. As the purchase decision shifts from team leaders to core users, SaaS companies also need to adapt their go-to-market strategies, highlighting a n...
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