Uganda, April 6 -- "A thankless struggle, fruitless challenge and perilous duty. Who else has thought that of theatre? We could form an association to continue with our melancholy," actor and academic, Phillip Luswata somewhat sarcastically joked in a Facebook post of April last year.

In a rather lengthy post this January, he announced that he would be staging a play every week in what is clearly a leap of faith, or as he put it; taking a plunge. He is ready to learn and argues that what drives social media is the unending flow of new content. What drove sketch comedy when Theatre Factory began, 20 years ago, was the promise of fresh two-hour content every week.

"We are now launching into a new experiment. Will audiences positively reac...