Sri Lanka, April 27 -- El Toro, a brand committed to sustainability, announced its 'Good News Calendar' initiative recently.

The activation was implemented in collaboration with Softlogic GLOMARK, where individuals were asked to exchange three old newspapers for a Good News Calendar, simultaneously raising awareness about upcycling amongst the community.

El Toro has upcycled over 1,600 kilograms of paper, substantially reducing the carbon footprint associated with traditional calendar production that requires the use of new paper and significantly reducing its environmental impact and promoting sustainable practices.

Through upcycling, the initiative has resulted in a reduction of carbon footprint equivalent to 14,378 KG of CO2, while ...