, April 9 -- The announcement was made today, 9 April on the keynote stage at Google Cloud Next, in Las Vegas, US.

The move forms part of WPP's ongoing annual investment of £250m in AI, data and technology, and its strategy to capitalise on its lead in the space by partnering with AI experts like Google.

"This collaboration marks a pivotal moment in marketing innovation," says Stephan Pretorius, chief technology officer at WPP.

"Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago.

"With Gemini models, we're not only able to enhance traditional marketing tasks but also to integrate the end-to-end marketing process fo...