, Feb. 19 -- "Africa is a great continent and the Forum represents a great opportunity for a great medium," says Tom Goddard, president of the WOO.

There are a growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences and to plan, buy and measure campaigns on the biggest of canvasses.

Africa is once again the biggest global opportunity for growth but this time it's growth for everyone, all the people in every country.

31 Oct 2023

Africa, with its diversity of countries and people, has a thriving Out of Home (OOH) industry.

"Its market share is higher than in most other countries and on a continent with so many different geographies, the attractions of OOH are easy to see," says...