, Feb. 22 -- The 1 billion+ TikTok users quickly spot content that is designed to sell them something and ignore it, preferring content that is entertaining and original. While this puts some companies off, those who embrace TikTok and truly understand it are rewarded with loyal customers. Those customers engage with genuine content that doesn't need to be slick and professional with TV-quality production - it needs to be entertaining! It needs to be powerful enough to stand on its own, and you need to be producing content consistently to really build an effective following.

When preparing content for TikTok, start by taking these things into consideration:

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