We present the 13 insights session summaries selected for this year's SAMRA Annual Conference
, April 22 -- The conference will be an opportunity for marketing professionals and brand teams eager to expand their knowledge and deepen their understanding of marketing research practices.
We would like to applaud the following individuals and teams who will showcase their papers at this year's conference, held at the Thaba Eco Hotel, in Kliprivierberg Nature Reserve, Johannesburg.
Adhil Patel (MDI), director of Research Africa
Timothy Treagus
Lings Naidoo, director at Redflank
Can we feel our way to strategy?
A neuroscientific argument in favour of using intuition in sense making.
Jani De Kock & Sonja Klopper, First Person
Jacqui Horsley - head of business, MMR Research, Africa and The Middle East
Brett Marshall - qualitative...
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