, April 12 -- It reflects the middle to upper middle-class lifestyle of people living in the Algoa FM footprint, which stretches from the Garden Route to the Wild Coast and through the Karoo.

What comes through strongly is the resilience of radio as a preferred medium. Over half of Algoa FM's listeners tune in to the Breakfast Show while travelling in their car, and more than 30% will tune in more than once a day.

According to BrandMapp, listenership represents the diversity of the people within the broadcast footprint.

Home languages are 40% English, 34% isiXhosa and 18% Afrikaans.

There are strong correlations in the findings - BrandMapp being part of an independent national survey, and Colony part of Algoa FM's ongoing listener eng...