, March 19 -- "The campaign truly is about the resilience of this industry," says Loeries CEO, Preetesh Sewraj, "Be it at the brand, agency or production sides, the challenge of creating great work that resonates with consumers has never been tougher but also never been filled with such a feeling a of achievement. This is why this campaign is so needed in this time."

The campaign is rooted on the insight of the passion that exists at the various levels in the ideation & creation of work that truly embodies creative excellence. The multitude of challenges range from just finding the right idea to spiralling costs and the challenges of needing to execute in a time-sensitive environment.

7 Mar 2024

Utilising these insights, The Odd Number...