, Feb. 19 -- Companies such as Infobip addresses this challenge by offering solutions that amalgamate data from various touchpoints, facilitating hyper-personalisation. Beyond traditional CRMs, Infobip provides Customer Data Platforms (CDPs), chatbots, digital contact centre solutions, and an omnichannel strategy framework.

These elements collectively enhance the ability to personalise customer experiences, ensuring seamless communication across preferred channels. So, while CRM systems offer valuable insights such as client names, products, and contact details, the suite expands the horizon, enabling businesses to optimise customer engagement through tailored strategies.

Orediretse Molebaloa, sales engineering chapter lead at Infobip, ...