Shopping like a billionaire - What's the deal with Temu?
, March 19 -- Temu, a Chinese-owned corporation, has invested billions of dollars in marketing to establish itself as a leading online retail store akin to Shein and Amazon. According to the Wallstreet Journal, Temu has consistently outbid rivals for coveted ad space in the digital arena.
In a report by Media Radar, it was revealed that Temu dramatically increased its advertising budget by 1000% to a staggering $480 million in 2023, with a significant portion allocated to paid social media promotions. Temu made a splash at the Super Bowl, debuting its Shop Like a Billionaire 30-second ad during the first quarter of 2023 and again in the 2024 season.
One of Temu's standout strategies is its gamification of the shopping experience. Consum...
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