SA represented at 2024 AdForum Summit in New York City
, May 8 -- Among these will be South Africa's Johanna McDowell, founder and CEO of the Independent Agency Search & Selection Company (IAS) and partner for Scopen Africa.
The Summit, held twice a year in selected cities across the globe, will provide the IAS with the opportunity to assess and forecast global communication industry trends and, with up-to-date information constantly being exchanged, an exclusive forum to share ideas, challenges and opportunities.
More than 20 participating agencies including big names like WPP Group, DDB Worldwide, Uncommon and Stagwel, as well as some new independent players, will be visited during the Summit week.
These participating agencies will have private meetings with more than 35 global search co...
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