, April 12 -- The Smarties Awards' winners were announced last night, 11 April at an event in Johannesburg, hosted by the MMA SA and sponsored by MTN, MultiChoice, Standard Bank, and the Takealot Group Advertising.

The MMA SA Smarties Awards emphasise results over creativity, strategy, and execution, with a focus on business outcomes.

The awards were judged by a panel of senior marketers led by Luisa Mazinter, the jury chair, alongside international luminaries Charl Bassil, Suhayl Limbada, and Ben Schoderer.

Commenting on the winners, the jury praised the ingenuity and heart behind the campaigns, emphasising how they showcased how groundbreaking ideas can emanate from any corner of the industry.

Pep, chosen from a field of 87 entries ...