Nurturing genuine collaboration in the creative industry
, May 8 -- People are social creatures, so by design, we're wired to work together - to partner and collaborate. When these partnerships work - between client, agency and creative team - beautiful work can be created.
When it comes to new clients in particular, Khaya Dlanga knows from experience the importance of genuine agency-client relationships and communication.
"My personal thing is that I don't want to go via client service. I want to have a relationship with the strategy team; I want a relationship with the creative team because then there's a true and proper understanding of the intention behind the brief."
He also speaks to the value of true engagement, during which the brief is debated. "What I've heard from a lot of agencie...
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