, April 19 -- While this, together with the convergence of stringent laws and heightened data privacy concerns, means that portals and marketplaces need to get to grips with this shift, it also presents an opportunity to capitalise on the massive revenue that it presents.

This is according to Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand.

Relying on third-party cookies for insight into consumers is fast disappearing are gone and have been replaced by first-party data trends and opportunities.

For consumers, this heralds a new era of empowerment, offering heightened privacy, control, and more explicit consent.

For marketers and media professionals, however, this ...